... on the intention to purchase sustainable clothing. The most significant predictor is perceived behavioral control (PBC), followed by attitude and subjective norm (SN). Materialism has no significant effect on the attitude toward sustainable clothing. SF has a significant effect on the attitude toward the purchase...

... owners of Kerala, India, with the help of a self-report measures namely, attitude towards eco-friendly house construction, subjective norm, perceived behavioral control, behavioral intention to build eco-friendly houses, check list of eco-friendly house and socio-demographic data sheet. Descriptive...

... instrument that helps to provide product and environment-related knowledge to consumers (Tamar et al., 2020 ; Hameed and Waris, 2018). Knowledge of eco-labels Altruism Attitude Subjective norm Perceived behavioral control Purchase intention In recent years, rapid technological...

... The findings of the study revealed that consumer knowledge of eco-labels, green trust, subjective norm, attitude and perceived behavioral control have positive influence on purchase intention of energy-efficient home appliances. Originality/value Eco-labels are served as a marketing tool to distinguish...