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Keywords: Perceived social norm
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Journal Articles
Intention to participate in Swachh Bharat Abhiyan (clean India mission): Role of social identity and perceived social norm
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Management of Environmental Quality: An International Journal (2020) 31 (4): 847–856.
Published: 25 October 2019
...Surendra Kumar Sia Purpose The purpose of this paper is to examine the direct contribution of social identity and perceived social norm (PSN) to the intention of participating in collective India mission; more importantly, it also aims to verify the mediating role of PSN in the relationship...
