...-environmental beliefs (ENBs). In addition, the results indicate the impact of ENB and IP on personal norms (PNs), leading toward the intention to visit green hotels. Practical implications This study helps hotel managers devise and execute effective marketing strategies for green hotels. Hospitality...

... to add personal norms as a major component in examining consumer intentions. It also adds two main motivational factors for collaborative consumption, which are economic benefits and sustainability. Design/methodology/approach This study is a conclusive descriptive study using surveys. The research...