Keywords: Pro-environmental consumption
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“I do believe in karma”: understanding consumers' pro-environmental consumption with an integrated framework of theory of planned behavior, norm activation model and self-determination theory

Cong Doanh Duong, Bich Ngoc Nguyen, Xuan Hau Doan, Van Hau Nguyen, Anh Trong Vu
Journal: Management of Environmental Quality: An International Journal
Management of Environmental Quality: An International Journal (2024) 35 (2): 270–298.
https://doi.org/10.1108/MEQ-05-2023-0158
Published: 29 September 2023
... on the findings, some theoretical and managerial implications for pro-environmental consumption are provided. Originality/value The study offers fresh perspectives on the role of religious beliefs in pro-environmental research. Additionally, this study sheds new light on the marketing literature...
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