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Keywords: Pro-environmental willingness to pay
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Journal Articles
How green advertising drives pro-environmental willingness to pay? Evidence from a within-participant between-group experiment
Available to Purchase
Management of Environmental Quality: An International Journal (2024) 35 (6): 1295–1314.
Published: 22 March 2024
..., such as increasing the usage of visual elements. Fu Gu can be contacted at: gufu@zju.edu.cn 22 08 2023 28 10 2023 05 12 2023 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Green advertising Pro-environmental willingness to pay Loss...
Includes: Supplementary data
