... that delivered greater profits and market share, but many businesses were late to recognize the fact that quality is a profit issue, not a cost issue. It was only the success of the Japanese and consumer pressure that created the quality revolution. Today, it is the environment that holds enormous potential...

... for environmental profit extends far beyond customer appeal. They try to get employees actively involved in the process and spend the time and money to teach them how to collect data, identify pollution problems and develop solutions. They recognize that their customers are more than just those who buy...