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Keywords: Psychological reactance
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Journal Articles
Management of Environmental Quality: An International Journal (2023) 34 (5): 1269–1294.
Published: 26 May 2023
... finance continuance behavior (GFCB) (i.e. environmental consciousness (EC), green bank marketing initiatives (GBMI), informational supports, emotional supports (EST) and psychological reactance) and a mediator (i.e. customer satisfaction). Design/methodology/approach In this study data were collected...
