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Keywords: Ridesharing
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Journal Articles
Management of Environmental Quality: An International Journal (2024) 35 (1): 119–138.
Published: 02 October 2023
...Anurag Singh; Ashok Kumar Patel; Shefali Jaiswal; Punita Duhan; Vinod Kumar Singh Purpose This study focuses on Aaker's Brand Equity Model, to check the effect of brand equity determinants on booking intention (BI) for ridesharing in India. The study also explores the moderation of ecologically...
Journal Articles
Management of Environmental Quality: An International Journal (2022) 33 (4): 847–863.
Published: 10 February 2022
...Muhammed Sajid; K.A. Zakkariya; Meera Peethambaran; Anoop George Purpose The primary goal of this study is to determine the predictors of on-demand ridesharing intention in an emerging economy. For this purpose, the study uses the theoretical underpinnings of the theory of planned behavior (TPB...
