... pro-social attitude, generativity, environmental concern, purchasing intentions and buying environmentally friendly products and the differences of the relationship between high and low emotional loyalty and Generation Y and Z were investigated via structural equation modelling (SEM). Design...

... hypotheses, partial least square path modelling (PLSPM) technique of structural equation modeling was utilized. Findings Measurement model had shown sufficient data fit for the modeling. PLSPM results reveal that the accuracy in forecasting product returns is positively associated with operational...

... the driving forces of green and economic performance which had inconsistent findings in the literature. Data were collected from 174 leading ISO 14001 certified manufacturing firms in Pakistan by using a structured questionnaire. Partial least squares-structural equation modeling is used for testing...

.../approach This study followed exploratory research where partial least square (PLS) based structural equation modeling has been used. The states have been selected based on judgmental sampling. The study used unit level data for the leading states of Indian leather Industry − namely, Tamil Nadu (TN), West...