... on the intention to purchase sustainable clothing. The most significant predictor is perceived behavioral control (PBC), followed by attitude and subjective norm (SN). Materialism has no significant effect on the attitude toward sustainable clothing. SF has a significant effect on the attitude toward the purchase...

... and 44.7% of the variance in waste bin acceptability and use intentions, respectively. The results revealed that attitudes (ß = 0.114, t = 3.322, p < 0.001), subjective norms (ß = 0.306, t = 6.979, p < 0.001) and perceived moral obligation (ß = 0.352, t...

... owners of Kerala, India, with the help of a self-report measures namely, attitude towards eco-friendly house construction, subjective norm, perceived behavioral control, behavioral intention to build eco-friendly houses, check list of eco-friendly house and socio-demographic data sheet. Descriptive...

... contributing to ridesharing intention are awareness of environmental consequences, subjective norm, perceived behavioral control and attitude (towards ridesharing). Practical implications This empirical research provides statistically robust insights for developing marketing strategies that attract more...

... instrument that helps to provide product and environment-related knowledge to consumers (Tamar et al., 2020 ; Hameed and Waris, 2018). Knowledge of eco-labels Altruism Attitude Subjective norm Perceived behavioral control Purchase intention In recent years, rapid technological...

... The findings of the study revealed that consumer knowledge of eco-labels, green trust, subjective norm, attitude and perceived behavioral control have positive influence on purchase intention of energy-efficient home appliances. Originality/value Eco-labels are served as a marketing tool to distinguish...

... will mediate the relationship of both attitude and subjective norm toward the intention to build eco-friendly houses. Design/methodology/approach Data were collected from 269 adult house owners from Kerala with the help of structured questionnaires. Attitude toward eco-friendly houses was measured using...

...Sik Sumaedi; Medi Yarmen; I Gede Mahatma Yuda Bakti; Tri Rakhmawati; Nidya J Astrini; Tri Widianti Purpose – The purpose of this paper is to investigate the simultaneous effect of attitude, subjective norm, perceived behavioral control (PBC), perceived value, and image on public transport...

.... Their participation was purely voluntary. Findings – Empirical analysis via hierarchical regressions confirmed that returning tourists’ intention to stay at a green hotel was influenced positively by perceived behavioural control and attitude. However, the subjective norm was found to be not significantly...