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Keywords: Values conflict
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Journal Articles
Management of Environmental Quality: An International Journal (2024) 35 (5): 1078–1095.
Published: 13 February 2024
...Rita Markauskaitė; Aušra Rūtelionė Purpose It is known that a conflict exists between consumers’ materialistic and green values. Previous research has focused on values conflict consequences. Antecedents of consumers’ materialistic and green values conflict remain understudied. This study aims...
