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Keywords: Young consumers
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Journal Articles
Management of Environmental Quality: An International Journal (2022) 33 (5): 1249–1270.
Published: 15 April 2022
...Yuandong Su; Asadullah Khaskheli; Syed Ali Raza; Sara Qamar Yousufi Purpose This current research investigates antecedents affecting young consumers' purchasing intention of organic foods in a developing nation’s (Pakistan) context utilizing Theory of Planned Behavior. For this purpose...
