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The use of corporate simulation models has grown dramatically over the past decade. A survey of 300 major US companies taken in 1974 indicated that nearly two‐thirds of the respondents were already using corporate models, and that over two‐thirds of the remainder were either developing or planning to develop a model. A more recent study in the UK estimates that some 40% to 50% of the “Times 1000” companies now have models of one form or another.

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