Capitalizing on Eastern Europe

The 1990s may be viewed as the decade of economic globalization. The projected EEC integration in 1992 has already lead to an increase in direct foreign investment (DFI) and acquisition activity in Europe. Many firms would like to participate in the new market that will emerge in 1992. In addition, the collapse of the Berlin Wall and the subsequent reunification of the two Germanies have signalled a new era for Eastern Europe. These events will forge a new Europe of approximately 520 million people with nearly $5 trillion in combined gross national product, versus the $4 trillion economy of the United States and the $2 trillion economy of Japan.