Presenting Financial Information to Employees Available to Purchase

A Developing Activity. In a previous article it was suggested that for the purpose of presenting financial information to employees it was first essential to clarify the objectives of the exercise. If the purpose was to communicate to employees information about the progress of the company, then the selection and presentation of the information must be without any form of bias. It seemed that many of the presentations were too obviously directed towards the purpose of conveying a particular viewpoint, such as the validity of the profit motive or the relative growth of the wage cost. Many of the handouts under‐rated the intelligence of the readers by the implicit assumption that they were incapable of comprehending a figure unless it was accompanied by a humorous drawing. Some of the handouts seemed to be unduly concerned with the absolute size of the figures but left the reader without a standard for comparison, such as a past or related figure.