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Tabulates the numbers of internet users in various countries and assesses the size of the e‐commerce economy in the USA. Discusses the reasons why consumers use the internet, the issues of customer service and product delivery/return, what they buy online and how their concerns over privacy and security might be solved. Notes that business‐to‐business e‐commerce still accounts for most online transactions, predicts continued growth in this area and looks at the use of both intranets and extranets. Briefly considers various technical and other aspects of the internet’s future and sees it as impossible to ignore but warns that not all types of business can be successful online.

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