Systems dynamics model of a transition firm

Eastern European countries are undergoing a transition from centralized economic planning to more open economic systems. A team of Bulgarian and U.S. researchers have collaborated to study this problem, using a real Bulgarian winery as the focus of their research. System dynamics modeling was selected as a tool to provide better understanding of management issues. A framework for future objective research, and as a pedagogical tool. This system dynamics model generates output on a number of measures. This paper presents initial output from the model, reporting profit ability, risk, and market share measures. These multiple measures create the need for multiple criteria analysis. Three multiple criteria techniques are demonstrated, and their value in the system dynamics simulation modeling process is discussed.