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Purpose

This paper seeks to investigate the accounting factors that affect the value of a firm.

Design/methodology/approach

Cross‐sectional analysis is employed to investigate the association between critical accounting ratios and stock returns.

Findings

This study finds that the operating performance of a company, its growth opportunities and its capability to generate profits from its sales affect stock returns.

Practical implications

This study provides insights regarding the extent that policies concerning operating, investment and working capital management affect stock returns. The findings of this study can be helpful to managers for selecting and implementing the appropriate business policies. Besides, current shareholders and investors may find the results of this study useful in identifying the drivers of stock values.

Originality/value

The paper tests, empirically, the effect of the key value drivers on stock returns in a developing stock exchange.

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