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The theory of financial management suggests that the objective of the firm is to maximise shareholder wealth. The valuation of the firm is its net operational cash flows discounted at the stock market's average required rate of return. A firm's risk class determines the rate of return required by investors. The operating objective for management is to maximise the difference between operational receipts and operational expenditures plus investment, whilst minimising risk. However, the separation of ownership by shareholders and control by professional managers enables directors to pursue objectives other than maximisation of shareholder wealth. Directors might attempt to maximise sales revenue, maximise growth in assets or employees, maximise value added or even their own well‐being. They may choose to pursue multiple objectives as described in corporate planning systems. Multiple objectives may include social goals as well as goals relating to marketing, production, personnel and finance. It has been suggested that levels of directors' remuneration might be associated with the extent to which directors achieve corporate objectives. Several research projects have tried to identify the major determinants of directors' remuneration. Some of these are summarised below.

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