How Should Firms Assess New Projects? Available to Purchase

Modern financial theory has changed our way of thinking about numerous issues on the practical side of finance, many of which were previously regarded as the sacrosanct domain of experts, steeped in jargon and knowledge, and beyond the ken of that ordinary mortal, the layman. The main contribution of the new theories has been in practically helping us go about investing in shares, usually shares in publicly quoted companies. Thus it helps the external investor in the market in deciding in which share to invest, depending upon his own attitudes towards risk and return.