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Keywords: Awareness
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Journal Articles
Journal:
Managerial Finance
Managerial Finance (2026) 52 (8): 1340–1360.
Published: 16 February 2026
...Sırma Şeker; Cumhur Ekinci Purpose This article mainly investigates the direct and indirect effect (through its relation with advertising) of greenwashing on market value of firms with a special emphasis on consumer awareness and technological innovation. Design/methodology/approach We analyze...
