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Keywords: Bank branch
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Journal Articles
Journal:
Managerial Finance
Managerial Finance (2025) 51 (6): 1025–1043.
Published: 14 January 2025
...José Lafuente; María D. De-Juan-Vigaray; Victoria Labajo Purpose This study introduces a methodology that combines geographic information technologies and consumer behaviour principles to define, delineate and quantify the trade area (TA) of a bank branch within the context of mergers...
