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Keywords: Brand equity
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Journal Articles
The determinants of brand equity: The case of Greek quoted firms
Available to Purchase
Journal:
Managerial Finance
Managerial Finance (2010) 36 (3): 225–233.
Published: 23 February 2010
...George P. Artikis; Ilias Kapareliotis; Anastassios Panopoulos Purpose The purpose of this paper is to determine the variables of brand equity measurement for Greek companies quoted in the Greek exchange stock market. Design/methodology/approach The measurement of brand equity has been a hot...
