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Keywords: Business value
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Journal Articles
Market reaction of the business cooperation with IT service provider: an investigation of IBM
Available to Purchase
Journal:
Managerial Finance
Managerial Finance (2020) 46 (12): 1549–1567.
Published: 31 July 2020
.... Design/methodology/approach This study adopted an event study methodology for apprising the short-term business value from the stock market. The authors predicted that investors will react as they receive news coverage about the strategy of business cooperation between outsourcing firms...
