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Keywords: Corporate identity
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Journal Articles
Journal:
Managerial Finance
Managerial Finance (2009) 35 (4): 316–324.
Published: 13 March 2009
... that are involved in both oil and non‐oil related businesses. © Emerald Group Publishing Limited 2009 Diversification Stakeholder analysis Corporate identity A firm's name is generally regarded as an important part of its identity, and acts as a signal to its employees, customers...
