Keywords: Deposit franchise
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Journal Articles
Managerial Finance (2025) 51 (2): 206–215.
Published: 22 October 2024
... of the short rate. The bank’s market power can be measured by (1 − βExp), which is the spread it earns from depositors. The lower the deposit beta, the higher the bank’s market power. While the deposit franchise (market power) allows banks to pay a fraction of the short rate on their deposits...

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