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Keywords: Differentiation
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Journal Articles
Market perception of firm strategy
Available to Purchase
Journal:
Managerial Finance
Managerial Finance (2013) 39 (2): 90–115.
Published: 11 January 2013
...Ozer Asdemir; Guy D. Fernando; Arindam Tripathy Purpose Research has shown that firms successfully pursuing either a cost leadership or a differentiation strategy are better able to gain competitive advantages over other firms and accordingly achieve superior performance. Thus, if firms actually...
