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Keywords: Expected utility theory
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Journal Articles
Journal:
Managerial Finance
Managerial Finance (2026) 52 (2): 298–314.
Published: 20 May 2025
... the predictions of Expected Utility Theory (EUT) and Prospect Theory can be explained by Prospect Theory’s loss aversion. As anticipated, loss aversion decreases as expected utility increases. Originality/value (1) This paper investigates Prospect Theory’s loss aversion within the context of a very specific...
