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Keywords: Firm strategy
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Journal Articles
Market perception of firm strategy
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Journal:
Managerial Finance
Managerial Finance (2013) 39 (2): 90–115.
Published: 11 January 2013
.../methodology/approach The paper uses Tobin's Q as a measure of market perception. By regressing Tobin's Q against relevant control variables and proxies for differentiation and cost leadership strategies, the paper evaluates the relationship between market perception and firm strategy. Furthermore, the paper...
