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Keywords: Golf
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Journal Articles
The Tiger Woods scandal: a cautionary tale for event studies
Available to Purchase
Journal:
Managerial Finance
Managerial Finance (2012) 38 (5): 543–558.
Published: 13 April 2012
... if there was such a shock and to clarify the role that the estimation and event windows have on measuring its significance. Design/methodology/approach The event study methodology is used for Tiger's core sports related sponsors: Electronic Arts (Tiger Woods PGA TOUR), Nike (Nike Golf), and Pepsi (Gatorade) and his...
