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Keywords: Green communication
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Journal Articles
Journal:
Managerial Finance
Managerial Finance (2026) 52 (8): 1340–1360.
Published: 16 February 2026
... advertising. Practical implications Managers, policymakers, business leaders, investors and marketing experts should consider the outcomes of advertising and green communication strategies. In particular, companies in high-tech businesses should be more cautious about implementing greenwashing...
