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Keywords: Hedonism
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Journal Articles
Journal:
Managerial Finance
Managerial Finance (2019) 45 (12): 1526–1541.
Published: 08 October 2019
...Harish Kumar Singla; Amit Hiray Purpose The purpose of this paper is to find the effect of the hedonism value on the investment preference in India. Design/methodology/approach Based on the literature review, a measurement model is developed to measure hedonism. Further, the effect of hedonism...
