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Keywords: Innovation diffusion theory
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Journal Articles
Journal:
Managerial Finance
Managerial Finance (2025) 51 (2): 216–235.
Published: 30 September 2024
...G.R. Swathi; V.R. Uma Purpose This research aims to identify the factors that influence the investment intention of retail investors in Indian REITs. The study incorporates the theory of planned behavior and innovation diffusion theory as the research framework, with perceived risk and mass media...
