...Monzurul Hoque; Foo‐Nin Ho; Allan D. Shocker; Yewmun Yip Purpose The purpose of this paper is to examine whether marketing alliances create value for shareholders, and whether the results are robust across different business cycles. Design/methodology/approach Using standard event study...

...Jamie C. Gollotto; Sungsoo Kim This article empirically examines whether the ratio of research and development (R&D)spending to sales and marketing spending has an impact on the valuation of Dot Com companies. These companies are currently trading in today’s stock market. Previous research has...