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Keywords: Media
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Journal Articles
Journal:
Managerial Finance
Managerial Finance (2000) 26 (4): 28–38.
Published: 01 April 2000
...Heiko de B. Wijnholds Considers the effects on the mass media of China’s transition to a more open economy and the strategies which advertisers might use to overcome the problems it presents. Describes the media available (including the unofficial “black route”, the official but restricted private...
