... took place very recently, and no other work to date has explored the effect of NIL deals on the host institutions and their finances. The NCAA has long behaved as a cartel, see e.g. Becker (2011) , Blair and Wang (2018) and Tollison (2012) . One of the key features of the NCAA cartel...

... the universities Membership Financial Reporting System (MFRS) reports that athletic departments supplied to the NCAA between fiscal years 2010–2021. These reports were acquired via public records requests made by the author, Wolvertine et al. (2015) , or from various university websites. Specifically...

... of the lead athletic department decision-maker on organizational performance and revenues in the National Collegiate Athletic Association (NCAA). Like firms in traditional industries, NCAA athletic departments have a clear lead executive – the AD – who is comparable to the chief executive and responsible...