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Keywords: Nonmarket strategies
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Journal Articles
Journal:
Managerial Finance
Managerial Finance (2026) 52 (1): 19–35.
Published: 11 April 2025
...&A evolved? RQ4. Based on past and current trends, what are the possible trends of CPS in M&A? To succeed in M&A, managers must integrate market and nonmarket strategies while leveraging behavioral insights. Traits such as risk tolerance, adaptability, and strategic vision...
