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Keywords: Purchase behavior
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Journal Articles
Financial literacy and investment in wine: a two-country study on Generations Y and Z
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Journal:
Managerial Finance
Managerial Finance (2025) 51 (9): 1423–1442.
Published: 26 February 2025
...Lara Agnoli; Eric Le Fur; Jean-François Outreville Purpose Financial literacy is crucial in explaining a broader set of investment behaviors. This paper investigates what financial literacy, wine knowledge, risk propensity and wine purchase behavior have in common. Design/methodology/approach...
