...Ishitha Kumar Purpose Rapid adoption of financial technology by financial sector firms in recent years has warranted the need to understand their effect on the responses of other markets in the players. Robo-advisor is a financial technology that is provided as a new product to consumers...

... quantitative methods. Practical implications Robo-advisors have a well-established market in developed nations but are still nascent in developing countries like India. The current focus of service providers and regulatory authorities must be to increase awareness among investors by educating the investors...