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Keywords: Sponsorship!performance
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Journal Articles
Journal:
Managerial Finance
Managerial Finance (2000) 26 (7): 1–15.
Published: 01 July 2000
... the additional publicity that Nike receives when Tiger is in contention to win. © MCB UP Limited 2000 Accounting research Share prices Sponsorship!performance Volume 26 Number 7 2000 1 Celebrity Performance and Endorsement Value: The Case of Tiger Woods by Kathleen A. Farrell, Department...
