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Keywords: Sponsorship
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Journal Articles
The Tiger Woods scandal: a cautionary tale for event studies
Available to Purchase
Journal:
Managerial Finance
Managerial Finance (2012) 38 (5): 543–558.
Published: 13 April 2012
... sponsorships and stock prices. Pruitt et al. (2005) show that companies in the consumer automobile industry benefit more than those that are in unrelated industries from NASCAR sponsorships. In works studying several popular American sports, Cornwell et al. (2005) and Clark et al...
