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Keywords: Text mining
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Journal Articles
Market reaction of the business cooperation with IT service provider: an investigation of IBM
Available to Purchase
Journal:
Managerial Finance
Managerial Finance (2020) 46 (12): 1549–1567.
Published: 31 July 2020
... The content analysis is a text mining methodology that taps into the counting of qualitative features to examine and judge the impact of a limitless variety of texts. The quantitative features from the text are numbers and percentages. The method of content analysis gives more objective evaluation than...
