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Keywords: Theory of planned behavior
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Journal Articles
Journal:
Managerial Finance
Managerial Finance (2025) 51 (2): 216–235.
Published: 30 September 2024
...G.R. Swathi; V.R. Uma Purpose This research aims to identify the factors that influence the investment intention of retail investors in Indian REITs. The study incorporates the theory of planned behavior and innovation diffusion theory as the research framework, with perceived risk and mass media...
Journal Articles
Journal:
Managerial Finance
Managerial Finance (2022) 48 (9-10): 1372–1390.
Published: 29 March 2022
... in the Indian stock market, by considering the theory of planned behavior (TPB). Moreover, the study incorporates financial literacy (FL) in the model to examine its influence on investors’ investment intention and also examine the moderation effect of financial literacy. Design/methodology/approach Data...
