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Purpose
The paper aims to outline the Imagine Your Goals, How Are You Feeling Today? project which seeks to promote the recovery and social inclusion of individuals living with mental health problems through the medium of football.
Design/methodology/approach
The paper describes the origins of the project and its development through a number of partnership approaches.
Findings
Project participants exhibit improvements in their physical and psychological health, as well as improved social lives.
Originality/value
The paper offers an in‐depth portrait of a unique partnership between a mental health NHS Trust, a Premier League football club and the Time to Change mental health awareness campaign.
© Emerald Group Publishing Limited
2013
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