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Volume 5, Issue 3
1 August 2001
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A Life in the Day
A Life in the Day Cover Image for Volume 5, Issue 3
Review Article| August 01 2001

Making it work in Romania: Mental Health NGOs develop their marketing strategies

Paul Cutler;
Paul Cutler
Developing Network Partnerships project
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Jane Shears
Jane Shears
Developing Network Partnerships project
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2054-5533
Print ISSN: 1366-6282
© MCB UP Limited
2001
A Life in the Day (2001) 5 (3): 21–26.
https://doi.org/10.1108/13666282200100020

This article describes the partnership between Hamlet Trust and Romanian mental health NGOs to develop local marketing strategies. All the NGOs are seeking to create employment opportunities for their members whilst raising sustainable independent revenue to fund their activities. The article explores some of the lessons learnt over the last year and identifies some pointers for the future.

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© MCB UP Limited
2001
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