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Selection of the design concepts is one of the significant activities in product development process. Most of the products are usually failed due to inappropriate decision during the selection of the design concepts at the early stage of product development process. The determination of the greatest selection of design concepts at the conceptual design stage is a crucial decision due to a poor design concept which can never be compensated for by a good detailed design and it will implicate great expense of redesign cost. Analytical Hierarchy Process (AHP) is one available method in forming a systematic approach for a single decision maker or a group decision maker, is employed to solve such problem. In this paper, 7 design concepts of wheelchair designs were considered as a case study. The AHP through utilizing Expert Choice software was implemented to determine the most suitable design concept of wheelchair design at the conceptual design stage. The sensitivity analysis was performed to test the stability of the priority ranking and to increase the confidence in the selection of design concepts.

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