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Purpose

The purpose of this paper is to deal with an unsteady natural convection flow of a rotating fluid past an exponential accelerated vertical plate. The effect of Hall current, ion-slip and magnetic field is considered. Two types of plate temperature, namely, uniform and ramped temperature are considered to model heat transfer analysis.

Design/methodology/approach

The Laplace transform technique is employed to find the closed form solutions for velocity, temperature and concentration.

Findings

The effects of flow governing parameters on the velocity profile, temperature profile, concentration profile, skin friction, Nusselt and Sherwood numbers are discussed and presented through graphs and tables. It is found that fluid velocity in the primary flow direction decreases with the increase in the magnetic parameter.

Originality/value

First time in the literature, the authors obtained closed form solution to natural convection flow of a rotating fluid past an exponential accelerated vertical plate.

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