Birds of a Feather?: A Test of Cultural Homogeneity Among a Sample of Latin American Countries Available to Purchase

This study tests the cultural invariance in Latin America utilizing a sample of four representative countries – Argentina, Colombia, Mexico, and Venezuela. With the participation of 915 individuals, samples were contrasted along seven cultural values (Schwartz, 1994) dictating the relationship of individuals with the society at large. Results challenge general notions conceiving of Latin America as a homogeneous bloc. Rather, outcomes indicate the presence of significant cultural disparities, adding to previous research by showing sample differentials in (1) mean importance ratings on values governing the behaviors of individuals beyond organizational settings and (2) the way values are behaviorally specified among samples. Findings are discussed in terms of restrictions in generalizing theories and managerial practices in the region. Avenues for future research are also highlighted.