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Purpose
Based on Spain's recent achievement as soccer World Cup winner, the purpose of this paper is to draw lessons for business leaders.
Design/methodology/approach
This paper is a reflection, from a strategic viewpoint, on the events surrounding the championship.
Findings
Ten general lessons are drawn for business leaders, entrepreneurs, family business owners, and managers in how they interact with customers and employees.
Originality/value
The paper's value lies in using a high visibility sports event to draw lessons for businesses in a practice‐oriented note.
© Emerald Group Publishing Limited
2011
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