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Keywords: Base da Pirâmide
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2024) 22 (3): 324–342.
Published: 06 November 2023
... paz. Desenho/metodologia/abordagem Este estudo busca contribuir para a construção de teoria sobre modelos de negócios sustentáveis - SBM segundo a teoria da Base da Pirâmide - BoP a partir de um estudo de caso único da microfranquia colombiana TechOil. O processo de amostragem teórica orientou...
